Socialite.at also offers workshops on social media and content strategy, social media management, content creation, and ad management. In the course, you will learn in an easily understandable way how to manage several accounts on different platforms and all the skills you need to know in order to manage these accounts for business purposes. In the end, you will be able to develop a social media strategy, social media advertising campaigns, or create content – photos, videos, graphics – using different tools and apps and many more.
We teach individuals or groups in one or two-day workshops, in person or online via the web conferencing tool Digital Samba (no installation needed, browser-based, made in Europe & GDPR-compliant), the link will be sent in a registration confirmation e-mail: https://www.digitalsamba.com/
The courses are held in English, German or Croatian language Mag. Kristina Benkotic. All participants need a PC / laptop and a smartphone for the workshop. After finishing the course, each person will receive a certificate of participation and the presentation. Please check the terms of use for payment or cancellation policy: https://www.socialite.at/agb/
COURSE OFFER 2023:
| TYPE | CONTENT | AIMS AT | OUTCOME | LANGUAGE | VENUE | DATE | STRUCTURE | PRICE |
|---|---|---|---|---|---|---|---|---|
| Social Media Basics Introduction to Social Media & currently most popular platforms | Statistics & broad overview of Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, Snapchat & YouTube; audiences, technical capabilities, requirements, regulations; content types & possibilities. | Social media beginners; People who want to get better insights into statistics & capabilities. | Better understanding of the social media landscape and current platform capabilities / popularity in order to understand how these fit their business & marketing strategy. Certificate of participation. | ENGLISH GERMAN | Online | 21.2.2023 Application deadline 10.2.2023 28.2.2023 Application deadline 17.2.2023 | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
| Social Media Strategy | Compilation of a social media strategy based on the business & marketing goals with clear targets and KPIs. | Social media assistants / managers or business owners. | Knowledge how to translate business / marketing goals into social media targets and how to measure success, or adapt. Certificate of participation. | ENGLISH GERMAN | Online | 21.3.2023 Application deadline 10.3.2023 28.3.2023 Application deadline 17.3.2023 | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
| Social Media Content Creation | Adapting the social media strategy to a content strategy for each platform; creation of editorial plan; content creation; posting, planning, measuring & reporting. | Social media assistants / managers or business owners, content creators (beginners). | Knowledge how to apply the goals of the social media strategy to a content creation; creation of videos, graphics and photos with apps on a smartphone; available tools. Certificate of participation. | ENGLISH GERMAN | Online | 2.5.2023 Application deadline 21.4.2023 9.5.2023 Application deadline 28.4.2023 | 9:00 – 15:30 15-minute break from 10:30 – 10:45 1-hour lunch break 12:00 – 13:00 | €790 p.p. (max. 10 participants) |
| Community & Crisis Management | Activities & tactics needed to build communities on social media; management of inappropriate or negative comments & reviews. | Social media assistants / managers or business owners (beginners). | Mastering community management & professional handling of unpleasant or crisis situation. Certificate of participation. | ENGLISH GERMAN | Online | 20.6.2023 Application deadline 9.6.2023 27.6.2023 Application deadline 16.6.2023 | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
| Social Media Advertising | Advertising opportunities on major social media platforms; management tools; creation of campaign incl. creatives & copy, target audiences etc. How to measure the outcomes & create reports. | Social media assistants / managers or business owners. | Knowledge how to set up a campaign, its target, create it & manage it in ad manager, incl. measuring & reporting. Certificate of participation. | ENGLISH GERMAN | Online | 12.9.2023 Application deadline 1.9.2023 19.9.2023 Application deadline 8.9.2023 | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
| Influencer Marketing | Choosing the right influencer for your brand / business; campaign planning & management. | Social media assistants / managers or business owners. | Understanding the possibilities of influencer cooperations & planning a campaign; success monitoring. Certificate of participation. | ENGLISH GERMAN | Online | 17.10.2023 Application deadline 6.10.2023 24.10.2023 Application deadline 13.10.2023 | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
We also offer tailor-made courses for individuals, companies, organisations or associations. Do you want to perfect your social media knowledge or ad management skills? Or do you have employees in charge of your social media pages, but who need a good base and unified company/brand approach?
Email us now and get an offer that is tailored exactly to your needs!
