We teach individuals or groups in one or two-day workshops, in person or online via the web conferencing tool Digital Samba (no installation needed, browser-based, made in Europe & GDPR-compliant), the link will be sent in a registration confirmation e-mail: https://www.digitalsamba.com/
The courses are held in English, German or Croatian language Mag. Kristina Benkotic. All participants need a PC / laptop and a smartphone for the workshop. After finishing the course, each person will receive a certificate of participation and the presentation. Please check the terms of use for payment or cancellation policy: https://www.socialite.at/agb/
COURSES OFFER 2024
| TYPE | CONTENT | AIMS AT | OUTCOME | LANGUAGE | VENUE | STRUCTURE | PRICE | |
|---|---|---|---|---|---|---|---|---|
| Social Media Basics Introduction to Social Media & currently most popular platforms | Statistics & broad overview of Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, Snapchat & YouTube; audiences, technical capabilities, requirements, regulations; content types & possibilities. | Social media beginners; People who want to get better insights into statistics & capabilities. | Better understanding of the social media landscape and current platform capabilities / popularity in order to understand how these fit their business & marketing strategy. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) | |
| Social Media Strategy | Compilation of a social media strategy based on the business & marketing goals with clear targets and KPIs. | Social media assistants / managers or business owners. | Knowledge how to translate business / marketing goals into social media targets and how to measure success, or adapt. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) | |
| Social Media Content Creation | Adapting the social media strategy to a content strategy for each platform; creation of editorial plan; content creation; posting, planning, measuring & reporting. | Social media assistants / managers or business owners, content creators (beginners). | Knowledge how to apply the goals of the social media strategy to a content creation; creation of videos, graphics and photos with apps on a smartphone; available tools. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 15:30 15-minute break from 10:30 – 10:45 1-hour lunch break 12:00 – 13:00 | €790 p.p. (max. 10 participants) | |
| Community & Crisis Management | Activities & tactics needed to build communities on social media; management of inappropriate or negative comments & reviews. | Social media assistants / managers or business owners (beginners). | Mastering community management & professional handling of unpleasant or crisis situation. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) | |
| Social Media Advertising | Advertising opportunities on major social media platforms; management tools; creation of campaign incl. creatives & copy, target audiences etc. How to measure the outcomes & create reports. | Social media assistants / managers or business owners. | Knowledge how to set up a campaign, its target, create it & manage it in ad manager, incl. measuring & reporting. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) | |
| Influencer Marketing | Choosing the right influencer for your brand / business; campaign planning & management. | Social media assistants / managers or business owners. | Understanding the possibilities of influencer cooperations & planning a campaign; success monitoring. Certificate of participation. | ENGLISH GERMAN | Online | 9:00 – 13:30 30-minute break from 11:00 – 11:30 | €590 p.p. (max. 10 participants) |
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